Cheap and good: China relies on more high-tech cars for more market share
09.07.2012/XNUMX/XNUMX - China is now the largest car market in the world. The competition between the country's automakers and multinationals in the Chinese market has grown fierce. In the past year, the market share of Chinese cars has shrunk. The industry is concerned.
In 2009, China overtook the US to become the largest global auto market. In 2011, more than 18,5 million cars were sold in China - a new world record. Multinational corporations place great value on the mid and low price market. The Chinese compete directly against the joint ventures. Experts are now advising to concentrate more on high tech. A higher quality and service should become a new focus. The president of the Chinese automaker Brilliance Auto, Qi Yumin, shares this opinion. The car company based in northeast China stands for the “Zhonghua” brand. Qi says that in the past, "Zhonghua" vehicles always had difficulties in the market. But since this year sales have improved.
“For profitability, independent car brands should be developed according to a high-tech orientation. We will not make a car with a value of 40.000 to 50.000 yuan. It would not develop in this way. We strive for reasonable profits. We produce more than 100.000 cars annually. In terms of the market share of national brands valued at over 100.000 yuan, we are in the lead. "
Shi Jianhua, Deputy Secretary-General of the Chinese Auto Industry Association, said the next ten years are a key period for the Chinese car industry's emergence.
“The state should support the auto industry comprehensively. China should work out a development strategy. This includes planning, the legal system and brand strategy. A special joint research fund is to be set up and a mechanism to support independent innovations. In the future, China's officials should spontaneously opt for cars from their own brands. The consumption of these vehicles must be supported. "
Source: CRI
